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  • Writer's pictureDogado Agency

Superfine: Merging Elegance, Comfort, and Canine Luxury in Interior Design



In the world of #luxuryinteriordesign, where beauty and taste are synonymous with excellence, a new concept has emerged that not only pushes the boundaries of #creativity but also redefines the relationship between #pets and their owners. Superfine, born in 2011 from the visionary mind of Paolo De Anna, stands as a testament to the exquisite fusion of high-quality design, #Italian craftsmanship, and the love for our four-legged companions.



Superfine is not just about creating #petaccessories; it's about crafting unique pieces of art that seamlessly integrate into the world of luxury interior design. At the core of Superfine's philosophy is a warm, refined, and captivating style that effortlessly combines #luxury, elegance, and modernity.



Paolo De Anna, the founder and designer of Superfine, brings a rich background in artistry and #craftsmanship to the brand. Growing up on the outskirts of Milan and later moving to the artistic city of Vicenza, Paolo's early exposure to traditional craftsmanship laid the foundation for his creative journey. His foray into the world of "handmade" began in a small family textile workshop, and later, a stint in a body shop introduced him to the versatile world of metalworking.



However, it was Paolo's venture into the military that brought him closer to canines, sparking a passion that would define his career for the next 30 years. In 2011, driven by his love for outdoor life and a desire to create #moderndesign objects with a living soul, Paolo founded Superfine. His vision was to merge functionality and innovative aesthetics with the touch of Italian craftsmanship.



Superfine products are more than just dog houses; they are refined design furnishings with a dual personality. Paolo describes them as both a comfortable 5-star home for "household puppies" and elegant #decor elements for homes. Collaborations with local artists and luxury craftsmen bring Paolo's sketches to life, transforming dog houses into pieces of art that seamlessly blend into the world of interior design.


What sets Superfine apart is not just its design but also the meticulous search for materials and the artisanal mastery of the #Veneto region. Each object is numbered and produced in limited editions, emphasizing their exclusivity and uniqueness. The brand's commitment to avoiding industrialization ensures that each piece retains its essence while gaining new life through careful blending and craftsmanship.



Superfine has received recognition from prestigious publications like "Telegraph" and "Posh dog," and its products have been showcased at major industry events, including Maison & Objet in Paris. The brand's original idea of creating pet accessories that double as stylish decor elements has resonated with design enthusiasts worldwide.



As Superfine continues to redefine the paradigms of pet accessories, Paolo De Anna envisions a future where his creations seamlessly integrate into homes, adding a touch of originality and style while maintaining their functionality. With a focus on the hospitality industry, design-concept stores, and interior design, Superfine is poised to become an ideal partner for those who appreciate the perfect marriage of luxury, innovation, and the bond between pets and their owners.


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